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“Keeping up with the Joneses”


Managing social media in a day and age where everything captures our attention is a challenge of its own. At present, the average person spends 2.5 hours on social media per a day and more than 30% of people check Facebook once every 10 minutes. Recent online studies have shown that just seeing the Facebook icon gives people the desire to check their news feed. Social media has become the "candy" of the tech world, it's sweet, and leaves you wanting more. Yet, despite social media, people find themselves increasingly feeling lonely and anxious. Many online campaigns have been created in the recent years, addressing how social media affects the self-esteem of women and man, especially when the youth (and even adults for that matter) are bombarded with perfectly photoshopped images every day. These unrealistic photos are seen all over Instagram and Facebook. These social media websites have been seen to create major self-esteem especially for women, sparking many campaigns about 'real women', and masses of people posting untouched photos in protest. While campaigns are nice, it doesn't change the fact that in 2017 Instagram was rated as the "worst app for self-esteem". In moderation, there is nothing wrong with technology, we all use it, and need it. In excess, it becomes quite problematic. People connect to Facebook with the desire to connect with others, and yet instead of finding an authentic connection, end up comparing their lives to the lives of others. The age-old saying of "keeping up with the Joneses" has become truer than ever, with more people focusing on what they don't have, and showing off things they can't afford rather than being grateful for their personal life journey. The competitiveness of social media has crippled the economy with debt, with an Instagram culture that pressures everyone to have at least one, or a few designer items. So where does it stop? Where does the rat race end? The beauty of it is that you can choose to unsubscribe from social media madness at any point, by simply choosing to switch off (de-activate your social media), or to go off the grid- to gain a fresh and renewed perspective. By choosing to unsubscribe, a person is not disappearing from society, but simply choosing to empower him or herself. Empowering oneself by taking a break is needed more than ever, in a society that constantly parades each and every person's life on a digital board, which shouldn't be used for scorekeeping. De-activating from the race is vital and critical to emotional and mental wellbeing. With more pressure from society than ever to 'keep up with the Joneses' I would say that going on a digital detox it is a gift we owe ourselves as an act of necessity, not luxury.

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